To invite people from Europe, discover real Russia and fly here with
S7, we created an interactive print ad and printed some parts of
illustration with the invisible thermochromic ink.
Yes, we do know all these stereotypes. But things are not what they seem to be.
When you put the ad in the freezer for a short while,the ink appears and gives a whole new
meaning to the initial picture.
Agency: Leo Burnett Moscow
Creative Director: Grisha Sorokin, Mikhail Kudashkin
Art Director: Grisha Sorokin, Mikhail Yarovikov, Andrey Klemenkov, Alexander Pokhvalin
Copywriter: Andrey Donov, Alexander Ovsyankin
Illustrator: Fiodor Sumkin
Production house: Kijjaa! Digital Miracles
Client: S7 Airlines
Deputy CEO marketing: Tatiana Fileva
Marketing Manager: Artur Vakhrushev