Runner’s Bench is the first Korean online platform made for free agents. Free agents are freelancers and independent workers/contractors, who can freely schedule and balance their personal life and work. The platform is designed to help free agents to network and to provide work resources.

 

We came up with the name of the brand, developed brand identity, and designed the responsive website. We received inspiration from athletes waiting(and relaxing) to be called from bench to the field, which perfectly fitted with the idea of free agents looking for job, and contractors to hire free agents for their particular project. We chose vivid yellow and purple colors to give dynamic, yet smart image of the brand. The website was designed responsively to provide an optimal viewing experience.