Run4uganda was set up by Matt Harris, in order to raise both money and awareness for the charity Invisible Children by hitting the road in a gruelling marathon in a bid to raise money and awareness for Invisible Children and ultimately the Children of Uganda.
Mass Appeal Designs offered to produce a free A3 Poster Design free of charge as not only was it for a great cause it also gave us an opportunity to get creative with the design process.
Matt wanted a fairly rugged, urban style poster design which is right up our street but something we rarely get a chance to design. We got in touch with various charities and InvisibleChildren.com were kind enough to supply us with some images that became the main focal point of the poster. The first poster design draft was pretty much spot on and took a few slight revisions until the poster was signed off