Focus Lab approached about working with a start-up to create a branding
package for their new venture called Run26Two. They understood that branding
was crucial to the foundation of their company, and tasked us with building that foundation.
We immediately recognized the need to reach a large audience with this project, because the running lifestyle appeals to a broad demographic. We worked with the client through a variety of solutions and landed on a typeface with a solid athletic structure, bold disposition and superb legibility. Equally as important, we developed a virtually endless color palette for the brand that has appeal for all ages and genders. Read about the entire process here.