Ruffles, Matutano, launched a challenge to the Portuguese: choose the new flavor of crisps Ruffles that the company will launch in Portugal. Integrated in the campaign "Tu Decides Ruffles" (You Decide Who Survive), the question has only two answers "Ruffles Ruffles York'eso or Sausage...Who Whil Survive? The two packages were on sale for 60 days therefore the Portuguese can vote for their favorite flavor. 

The new flavors of Ruffles were present in the main national sales (hyper, supermarkets and cofes) in two packs of 45gr and 180gr.

The flavor whith most votes will remain on the market for 365 Days. Voting can be carried out on the site Ruffles or by sms. There is also offering various prizes associated with the campaign, including 10 double trips to exotic eco-resorts and 1.000.000 of other prizes.

Creative Direction: Gil Alves, Íngreme - http://www.ingreme.com/start.html