- Réseau M
Mentoring for entrepreneurs
- When I was hired by the Fondation de l'entrepreneurship, they were rethinking their mentoring program and were at the very first stages of instating a nation wide organization. I participated in every stage of its visual creation from finding a name to advertising it.The logo represents the mechanics between a mentoring relationship. A big wheel (the mentor) influencing a smaller one (the mentee) or the network (big wheel) activated by the individual (small wheel).
- Advertising campaign
Because being a good entrepreneurs is more than being a good manager
- To advertise the mentoring concept we worked on a poster that would represent the relationship between a mentor and his mentee. Considering a mentor is only supposed to intervene on a personal level and not give technical advice, we thought representing him as the mentee's good conscience would illustrate the concept quick enough to catch the public's attention.