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  • Réseau M
    Mentoring for entrepreneurs
  • When I was hired by the Fondation de l'entrepreneurship, they were rethinking their mentoring program and were at the very first stages of instating a nation wide organization. I participated in every stage of its visual creation from finding a name to advertising it. 

    The logo represents the mechanics between a mentoring relationship. A big wheel (the mentor) influencing a smaller one (the mentee) or the network (big wheel) activated by the individual (small wheel). 
  • Advertising campaign
    Because being a good entrepreneurs is more than being a good manager
  • To advertise the mentoring concept we worked on a poster that would represent the relationship between a mentor and his mentee. Considering a mentor is only supposed to intervene on a personal level and not give technical advice, we thought representing him as the mentee's good conscience would illustrate the concept quick enough to catch the public's attention.