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Bēhance

Royale International Group Promotion Video

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  • Royale International Group
    Video Promotion

    Creative DIrector: Craig Elder
    Art Director/Animator: Leo DINH
    Agency: APV Web, Hongkon
    Client: Royale International Group
  • Royale International has been providing customised global express delivery solutions to clients worldwide since 1980. The Asian headquarter "Royale International Group" was founded by two young British entrepreneurs and established in 1993. Originally as a two man operation, it has since grown into one of the largest courier companies in Hong Kong.

    I was offered to design a motion graphic piece for this brand to introduce their service. 

    Client really loves the hand-drawing and water-colour effect as I suggested.
  • Final Video
  • The video is 2 minutes and 15 seconds. This is just a 24s part
  • First cut
  • The whole iconic city was hand-drawn in Photoshop
  • The Van was modeled and toon rendered in Maya
  • Some still frames from the video
  • Some still frames from the video
  • Style Guide for pitching
  • Style Guide for pitching
  • Style Guide for pitching
  • Style Guide for pitching