The Royal Friesian Horse Association of Romania is a non-profit venture dedicated to pomoting the Friesian breed within Romania. Founded at the end of 2012, the organisation approached Kraftmark to create a bespoke brand identity that would represent the breed itself and the gracious and elegant nature of their scope.
Creative team:
Mihai Velcescu - Creative direction
Cristina Ștefan - Graphic design & illustration
Symbol. Designed by Cristina Ștefan.
Brand signature (symbol + logotype)
Logotype. Custom typeface, designed by Mihai Velcescu.
Stationery.
Facebook covers.
Wallpaper.
