Rebranding Royal Enfield was a trip. A legendary company, inextricably linked with British history, defunct for years. One that deals with the most exciting of products such as motorcycles and guns. Has a reputation for endurance and is a symbol for old school roadtrips down India. The new R.E. is the icon of the stylish British adventurer in the modern age. The brand departs from the usual “biker” theme to a more refined look. It revisits its motorcycle’s image and expands into clothes books and accessories. Also restarts its gun production.