Royal Enfield, a motorcycle company that used to be British-owned but is now operated out of India, is part of the recent revival of cafe racer motorcycles. These are a series of print ads and app design for the re-launch of the Continental GT motorcycle, a reincarnation of their most popular bike in the 1960s.
The Royal Enfield app was conceptualized to have a multitude of features that create the ideal roadtrip. This would link to the screen onboard the new Continental GT motorcycles and is accessible hands-free. The user unlocks the app with the serial number of their bike and can build their own road trip. Once you’re on the road, you can receive directions, traffic, detours, and general vehicle information, like necessary maintenance.
