Is a project for the first year exam at The Royal Danish Academy of Fine Arts School of Design. The assignment was to make a visual identity for a fictitious airline company. I chose my target group to be royal people and monarchy. I started with the logo, inspired by dimonds and jewels.
I wanted the visual identity to have a national version for the each of the royal families. Therefore I called the company Royal Air. “Royal” is always written in the language of the royal family and “Air” remains in English as a element of recognition.