Roseanne de Bruin
Industrial & Graphic Designer
My design philosophy is to inject a sense of fun, surprise and enjoyment in all my creative work. My career aspiration is to be a children's toy designer. My goal is to design toys that evoke positive experiences and reach out to children, inspiring and educating them during playtime. I want to produce products that are full of fun, enrich creative learning and put smiles on faces.
Team Toy Design
Desk Catapult Toy
Desk Catapult Toy
This project is the fruit of team work. It displays my ability to work cohesively with others, come up with novel ideas and implement them. The design brief was to design a moving toy that used only rubber bands for movement. Assembly of the catapult toy doesn’t require any fixtures. To keep production costs low, all the parts easily and securely slot together.
Smoobo
My Award Winning Bouncing Blender
My Award Winning Bouncing Blender
Designed to encourage healthy activity in children, Smoobo blender is my design for an out-of-the-ordinary, fun and active way of making smoothies. Put your favourite ingredients inside, close, and bounce! The bounce activates the kinetic batteries that in turn make the rotor blades spin, resulting in a perfectly blended smoothie. Unscrew the darker knob to out pour your healthy (actively worked for) drink!
Jooli-Pop Doll
New Concept Range & Character Creation
New Concept Range & Character Creation
As part of my on-going research into existing toy companies, I designed an extension to the Shopkins Shoppie brand. My concept features a new range, Purple-Pops. It introduces more interactive and thoughtful elements while portraying role models for little girls, broadening and educating their views of professions they could enter into when they grow-up.
I have designed Jooli-Pop as a character in this concept range.
Each doll in the range has a special box associated with it. Inside the box is an activity to help the child learn cognitive, coordination and other hands-on skills. Jooli-Pop is an entrepreneur who loves to create. Just like me, Jooli-Pop has her own jewellery design company that she runs with the assistance of her friend, who I have named, Joo-Joobe
the Helper Owl.
Malo N Pop
Brand Development & Miniature Jewellery
Brand Development & Miniature Jewellery
Colourful. Quirky. FUN. Words that describe my artisan miniature jewellery & accessories brand, Malo N Pop. A play on the words marshmallow & popcorn, the logo depicts two creatures I dreamt up as a child and have brought to life through this brand. I carefully designed and made all the products. I developed branding and promotional graphics. My goal of this hobby is to bring smiles to faces. No matter if you are young in age or young at heart, you are never too old to enjoy a miniature hamburger and French fries!
Model Making
Poochie Toy Replication Exercise
Poochie Toy Replication Exercise
I illustrate here my model-making skills. Pictured (left and right) are models I made to replicate the original (centre) product. My process began with taking apart the toy to examine the construction and create orthographic drawings. I first made a foam model to figure out everything before moving onto a Cibatool base. Fun exercises like this help to train my eye - checking if parts are to scale, proportional, correctly detailed and colour matched.
Cloud
Award Winning Ice-Cream Machine
Award Winning Ice-Cream Machine
Experience ice-cream like never before! My new design to replace boring soft-serve machines, encourages creativity from the ice-cream maker because of its unique method of ice-cream dispense. Make 2, 3, or even 4 ice-creams at a time with a choice of 5 flavours! Entertain your customers by doing tricks like a bar tender when making ice-creams and dispensing toppings. Cloud is a new exciting way to enjoy ice-cream!
Client Work
Developing Client’s Product Visions
Developing Client’s Product Visions
This product was a new addition to an existing product family so it needed to follow the same brand language as other products in the range. When I started work on the product there were strict guidelines and limitations to follow because preliminary tooling had already started.
Fence Designs
Client Work - Mackintosh Fence
Client Work - Mackintosh Fence
A client was interested in exploring the business model of installing/selling upmarket fence designs. Beginning with research, I helped the client to see if there was a gap in the market and if this would be a worthwhile niche for their company. My research of the current market included interviews with fence builders, specifiers and end-customers. The client commissioned five original designs. Above is ‘Mackintosh’ a new, more robust design for a trellis fence.The design is inspired by Scottish architect, Charles Rennie Mackintosh.
Conservation Fun
Graphics, Displays & Packaging
Graphics, Displays & Packaging
I’m a designer with a conservation conscience. Rhino poaching is a devastating problem. I volunteer for the charity iMakeaDIFFERENCE. I do this by organising fundraising events, donating, and spreading awareness of the issue. For various events I have designed promotional material such as products, signs displays, flyers and packaging. I create the physical product and the artwork that goes with it. Pictured above left are invites to an event for which I created and illustrated the concept from scratch. Above right are table names I designed and crafted for the same event.
Rhino Key Rings
Miniature Fundraiser Rhinos
Miniature Fundraiser Rhinos
I designed these miniature rhino key rings in bright colours to specifically target awareness of rhino poaching to children. The idea was that the child would donate a gold coin and in return receive a key ring to hang on their school bag. Each key ring came with info about the effects of rhino poaching - explained in child friendly language. Kids could collect many colours and exchange with friends. Key rings targeted at school bags increase visibility and popularity - with more sales, more donations, and more awareness spread.
Sketching
Photoshop Rendering
Photoshop Rendering
As well as having skills to render using programmes like KeyShot and V-Ray, pre-CAD I have the ability to sketch ideas. I can use Photoshop to translate final sketches into preliminary renders to explore ideas while still in the and ideation phase of a product. Although essential to the industrial design process, CAD is often time consuming. Photoshop rendering can be used as a quick tool to explore details of the product to see if they are visually effective before committing to CAD and moving to the prototyping phase.
Drawer Sides
Playful Treats Drawer-Side Insert
Playful Treats Drawer-Side Insert
This delicious drawer-side insert was designed for the ‘treat’ drawer of a food pantry. The theme light-heartedly conveys that although treats can make us happy, too many yummies can be not so healthy for us. Fun messages are used to convey this. Various sweets are accentuated using a 1950s colour palette on clear acrylic. It is designed to act as a playful label, making drawer contents readily identifiable and categorised in a fun way. I designed, drew and collaborated with the printers to make this idea into a real product.
Symbolic Design
Contemporary Front Door Handle
I designed this door handle for a contemporary concrete and Alcopanel (aluminium composite) home in Auckland, New Zealand. The 9 is designed to resemble a fern-frond or ‘Koru’ in Te Reo Māori. The Koru symbolises new life, new beginnings, growth, strength and peace. I thought this was a beautiful message for the entrance of a new home.
J'adore Dior
Inspired Perfume Bottle
My design was inspired by the J’adore perfume bottle range from Dior. Its shape is designed around how it is held. My product captures J’adores theme; ‘Absolute Femininity’, with an accompanying photoshoot to highlight this aspect.
Photoshoots & Photography
Various Photographic Shoots
Photography is an important skill that goes hand-in-hand with product and graphic design. All photos in my portfolio are directed, shot, edited and conceptualised by me. I have experience working with models for both product photography and as a primary subject in the shoot. Working with people, especially young children, requires skill in direction and patience. I have experience of being able to calm children while still creating a fun atmosphere to get the perfect shot.
Luxury Products
AVÉORA Vehicle
AVÉORA Vehicle
I am the contract designer for a high-end, bespoke cabinetry studio. This requires sticking to strict brand guidelines while still making eye-catching and creative solutions for each project brief. I’ve designed numerous graphics, products and promotional material for this company including splashbacks, benchtop designs and cabinetry handles. Pictured above is the company’s vehicle. It required subtle yet sophisticated advertising. I designed the signage and created to scale vector files with very detailed instructions for the sign-writer.
Luxury Marketing
AVÉORA Brand Development
AVÉORA Brand Development
Above are examples of some of the promotional visual communication material I’ve designed for the AVÉORA brand. Before starting the process, I was in charge of developing and refining a new colour palette. The colours used above are now the core colours of the brand. The folder was made for presentation of quotes to AVÉORA clients. It was offset printed in CMYK. I designed the business cards and decided, for economic reasons, to digitally print these. This involved experimentation to find a perfect colour match.
Furniture Design
Screen, Lunch-Bar/Coffee Table, & Cabinet Graphic Insert
Above are some furniture designs that I have been involved with. I designed and drew up the screen in Solidworks, then liaised with the suppliers to CNC machine, paint and install the product. It is designed to soften and brighten the office space while hiding some unsightly construction beams. The table is powder coated aluminium that I designed as a sheet metal part and arranged to be laser-cut and folded. It is an intimate lunch-bar that doubles as a coffee table when turned on its side. The cabinet graphic inserts to the left displays graphics I designed.
Bench & Spashback
AVÉORA First Light Kitchen
AVÉORA First Light Kitchen
Much like the East Coast’s first light breaking across New Zealand’s unique flora, the bench pattern I designed for AVÉORA’s First Light kitchen, radiates soft light across its surface carved with native Tecomanthe speciosa flowers. The Corian bench is internally CNC machined. When the light is off the bench top appears normal again – without a trace of the pattern. I am also responsible for First Light Kitchen’s spashback design. The brief for the splashback was to use New Zealand centric culinary language in an eye-catching way.
