Branding & Identity for Rosato, a new Swiss company producing premium quality mono-variety extra virgin olive oil from Puglia, in the South of Italy.
Rosato identity is all inspired to the authenticity of their premium quality extra virgin olive oil, their attention to details and their link with tradition throughout all the production process.
The project included the logo, stationery, packaging and website. The logo is designed to have a classic and sophisticated feel, but with a playful and special element of the final O that becomes a stylized olive. The packaging of the olive oil bottle – including two different labels for the mono-variety Coratina and Cerasola – is developed to have a rustic and elegant feel at the same time, with a simple shape combined to a carefully detailed use of typography and lines. All the printed materials, from the business card to the packaging label, has been printed on a recycled paper, Woodstock Betulla by Fedrigoni.
View Rosato website project here.