This is an imagined label design for New York City Rooftop Honey, created for my Package Design class at Pratt Institute. Recently, New York City legalized rooftop beehives. As a result, honey from these "rooftop" hives has become somewhat of a craze in the city, particularly in Brooklyn.
The imagery on the label is inspired by the landscape of Brooklyn buildings. The Rooftop Honey logo is inspired by the Kentile Floors sign in the Gowanus neighborhood of Brooklyn. I've also added little details, such as water tower beehives and honeycomb shaped windows. The label shape itself also has honeycomb edges.