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Rolls-Royce Celestial Cloud

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  • Rolls-Royce
    Celestial Cloud Concept
  • This project is studying of the Rolls Royce, which was and is the pinnacle of design, technology and ambiance among car industry. It was always the proud and the spirit of British motor history however; now it needs to inaugurate the new era as a standard value for prestige class in upcoming sustainable and eco-friendly society. We are living in a place where the values are measured and regarded as its appearance and I call that beauty following gravity society. However, it seems that the luxury lost its luster these days and the true meaning of luxury became ambiguous. Then what will be the core value for the future luxury product?

    Based on my research, the future will follow the beauty against gravity and that means ultimate lightness in all aspects. For example, if you look at the picture on the left there is a Korean architecture, which has very automotive curve on the roof. This picture shows that not only the curvature of the roofline but also when you get closer, it gives us a feeling that the roof prepares to take off to the sky like a bird. The point here is that architect considered the intension of the relationship between the building and the viewer to emphasize the lightness of the design.