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  • Bookburning 420 style with Snoop Dogg

    Introducing the one thing you didn't know you needed: Snoop Dogg's smokable songbook. This little tongue twisting book is a promotional item for Snoop's Kingsize Slim Rolling Papers. The project, created out of Pereira & O'Dell, is made out of rolling paper, with the lyrics of the rapper's illin' songs written on them.

    The entire book is made out of hemp materials. And for smoking your, er, as Snoop calls it "Whatever you have or however you have it," on the go, the spine is made out of a matchbox surface.

    An online release of the limited edition book is in the works.but 4/20-friendly festival attendees at Coachella Valley Music & Arts Festival will get to sample the rolling papers from posters at the festival site, where they will be detachable. Snoop Dogg headlines the final night of the festival.
  •  ROLLING PAPERS VIDEO PROMO
  • HANDWRITING THE LYRICS
  • Full Credits
    Agency: Pereira & O'Dell
    CCOPJ Pereira
    Client: Rolling Words
    Creative Director: Aricio Fortes
    Creative Director: Paulo Coelho
    Writer: Aricio Fortes
    Writer: PJ Pereira
    Art Director: Paulo Coelho
    Illustrator: Paulo Coelho
    Print Producer: Drew Saucedo
    Print Producer: Rob Mangrobang
    Post Prod: Laundry