- Roku XD Series
Streaming Video Player
- Roku is a little box that lets you stream tons of entertainment - like Netflix, Hulu, and more - instantly to your TV.
A sleek, simplistic design harmonizes with the media cabinet and is accented by a purple tag - a fun and cheeky gesture calling attention to the Roku name.
The XD series has been praised by CNET, Gizmodo, Engadget, and even Jimmy Fallon. More importantly, consumers adore the quirky little box, which has sold over a half-million units since it’s release in September 2010.IDEA Award - Finalist, 2011CNET Editors Choice Award, 2010
- Roku is all about being accessible to the everyday consumer.
One of the biggest struggles in the design process was keeping the cost low... really low. By simplifying the part break-up, minimizing tool complexity, and carefully selecting materials and finishes, parts were designed for higher production yields.
The final design was cheaper to produce than anticipated, allowing Roku to price the units lower than all competitor products.