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Roku 2

  • Roku 2
    Streaming Media Player
  • Roku XD (gen. 1) helped introduce over a million customers to the streaming media market.
    Roku 2 is the next step of the streaming revolution: smaller, faster and more fun with social gaming.

  • TV / Gaming Remote
    The new "Enhanced Remote" design enables motion-controlled gaming, along with buttons for video control and menu navigation. The form allows the remote to be held vertically or horizontally to optimize both TV and gaming experiences.
  • The Box
    Roku 2 is the smallest streaming player on the market. I worked closely with Roku's hardware engineers to minimize the footprint of the PCB, and through a clever arrangement of components, the part break-up was refined to be even more simplified than it's previous generation.

    The resulting design is softer, friendlier, and 47% smaller than the first generation.
  • Different design, same aggressive price tags. It was critical that the industrial design helped Roku meet very low target costs. A refined part break-up and conscious use of materials and finishes bundels the tiny device in a fun, sophisticated, and cost-effective package.
  • Holiday ad campaign brilliantly done by Division of Labor (www.divisionoflabor.com). It can be seen throughout San Francisco and Chicago.