Civilized World, Inc. is made up of five companies: Rockbox Electronics, Chris Campbell Custom Shop, Mayones USA, Raimundo USA, and Guitar Addict. Of those five, four of the companies manufacture products for musicians. For the 2012 NAMM Show held in Anaheim January 2012, we wanted to create promotional material that could be used both for the show and as an insert for the strings manufactured by Chris Campbell Custom Shop. This promotional material would quickly communicate what's being manufactured as well as provide the viewer with a QR code to scan and access the respective company website with.
The first side, displaying products made by Rockbox Electronics (guitar pedals), is made up of existing photography of pedals the company has made along with their respective logos. Some photography of upcoming pedals that had not been released yet actually happen to be photography of previously made pedals with knobs digitally removed in order to match with what the upcoming product will look like.
The second side showcases the products specially manufactured by the other companies: Chris Campbell Custom Shop (guitars, strings, and pickups), Raimundo USA, and Mayones USA.