Pitch idea for the lyric video for Robyn's new single "Do It Again"

 

The idea for the video was to have a porcelin girl running through a dark and moody landscape with lyrics from the song surrounding her and falling to the ground. She's running to the edge of a cliff face and would jump, but before hitting the ground and smashing the video would rewind or fracture, and we would see her 'doing it again' over and over until the end of the song where she would finally smash into pieces. 

Designed by Joe Lea