The idea was to use language expressions such as ''Oh Jesus'' or '' Dear Mother of god.." to show astonishment that clothes are really impressive. It is a game of words, that you are using the name for example Jesus as expression saying and also as a person.
Agency: AD McCann Erickson Vilnius
Creative director: Jonas Valatkevičius
Art director: Ernesta Vala
Copywriter: Audrius Puidokas
Photography: Reda Mickevičiūtė
Styling: Robert Kalinkin
Design and postproduction: Ernesta Vala & Karolis Žukas