Lance Armstrong is returning to his triathlon roots and competing in IRONMAN® Triathlons. He is on a tour around the world participating in IRONMAN and IRONMAN® 70.3® events in hopes of qualifying for the IRONMAN World Championship Oct. 13, in Kailua-Kona, Hawai'i. To commemorate Lance's journey, Nike has created the "Road To Kona" t-shirt. On the front it proudly shows Lance's inspiration to return to triathlon, LIVESTRONG, and on the back outlines his stops along the way.
The t-shirt has been inspired by the aesthetic of concert tour tees, very popular some time ago.
Creative direction: Michael Spoljaric