Road Safety Campaign
Media Grand Prix Award winning in dubai lynx 2008,
Vodafone Egypt promoting responsible practices by introducing a road safety campaign to encourage truck drivers to wear headset while they use their mobiles on the road.
Idea:
Building on the insight observed:
Truck drivers write inscribing sentences on the back of their vehicles (using their own jargon ) Vodafone provided drivers headsets in return for writing branded safety awareness messages on their vehicles
Results:
The first edition of 10,000 printed messages ran out in the first 10 days every driver with a sticker on his vehicle has a headset on his ear
http://www.youtube.com/watch?v=MmahH3VucFQ
Media Grand Prix Award winning in dubai lynx 2008,
Vodafone Egypt promoting responsible practices by introducing a road safety campaign to encourage truck drivers to wear headset while they use their mobiles on the road.
Idea:
Building on the insight observed:
Truck drivers write inscribing sentences on the back of their vehicles (using their own jargon ) Vodafone provided drivers headsets in return for writing branded safety awareness messages on their vehicles
Results:
The first edition of 10,000 printed messages ran out in the first 10 days every driver with a sticker on his vehicle has a headset on his ear
http://www.youtube.com/watch?v=MmahH3VucFQ
