Hyper Island school project for the module "Running a digital agency"
Brief: Graphic profile and logotype for the company, web based interface design, naming.
I've done: Insight analysis, creative/art direction
GridPeer is a start up in the global media distribution world. GridPeer allows advertisers to reach identified target groups by way of making quality video content within news, entertainment, sports and other segmented interests available for distribution in Social Media channels by selected members.
First we helped the company to define the brand positioning and establish the core values and key feelings they wanted to communicate with the target group. We developed the brand concept also based on analysis of how user must feel, think and react. The name generation was a part of the concept development and the name suggestion was accepted gladly by the client.
People like the sense of control and statistics of their own activities online. So what if they could visually track their activity on the web page and even share some statistics as a beautiful poster in Social Media channels.
Imagine a dynamic identity as a one info graphic which is not just a logo but it’s functioning.
The idea is to create an animated logotype that interact with users. It reacts to the user activity on the web site. The more they share the content the more colored logo becomes. It symbolize the variety of information and at the same time it becomes personal and relevant for each user.
Team members: Mikael Lindahl, Simon Ålander, Jacob Jansson, Linus Lindgren