Rivero Gonzalez
Branding
According to archeological evidence, the human race has been drinking wine for over 8,000 years. However, never before has there been such diversity in origin denomination, quality and prices.
Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of Château Laffite.
The market's top section is very small, and the demand is under supply. For these wine producers it is fairly simple, but for the vast majority of the younger wine houses the situation is much more complex.
Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of Château Laffite.
The market's top section is very small, and the demand is under supply. For these wine producers it is fairly simple, but for the vast majority of the younger wine houses the situation is much more complex.
Our solution was to use Rivero González' family coat of arms as the brand's identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house.
In contrast with this modern and simple visual language, we played around with textures that denote the wine's craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap.
Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.
In contrast with this modern and simple visual language, we played around with textures that denote the wine's craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap.
Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.
