Rites of Passage Travel was a small travel agency with a difference. Theyspecialized in creating bespoke tour/travel packages to exotic locations in and around Africa.
I was taskedwith creating a new identity and a distinctive look and feel that extended client loyalty
and enhanced the rich, authentic African travel experience which they offered.
The idea was to create memorable marketing material, which included African themed invitations
and A4 pocket folders for client itineraries as well as air ticket holders,they seized every opportunity
to extend brand recognition and to deliver a unique customer experience.
The stationary also reflected the nature of the business and the company’s unique personality.