Medium Exploration & Sketches
This project began as an exploration of many different types of artistic mediums. I explored mediums like tempera resist, sumi ink, and torn paper. I ended up really liking the lines of the sumi ink because they were smooth enough that the image of the tomato was evident, but still had a lot of character and life.
After creating the image logo, I brainstormed all of the different branding I could create with it. I landed on a tribute to my mother’s Italian family, and created a restaurant with my mother’s maiden name Mariani. Because I feel that Italian restaurant branding can lean towards the stuffy side, I decided to create an offbeat and trendy brand that would be targeted towards an urban population. The tagline of the brand became a tongue-in-cheek play on the Italian word for “hi” and the brand really exploded from there.