Rip Curl Lockhart Collection
About
This was a graphic print program designed for the Rip Curl Australia Winter 12 apparel range. My role was to create a complete branding kit including a new font, logo lockup, various art prints, in store POP and a visual direction for the website.
Anchored around a series of illustrations, the collection was driven by the notion of sharp aesthetics mixed with traditional gothic flavors. The illustrations needed to be tough and dynamic but still have commercial appeal.
The final collection was well received with all prints selling successfully and the styles also being picked up and ran in both the Rip Curl American and European ranges.
Services
Branding, Print, Illustration, Apparel, Web
