The Rinnai brand refresh centered around the requirement of adding warmth and magic to the brand. The brand palette previously was stark: white, grey and red. The new brand was targeted to position Rinnai in a totally different way to the competitors, primarily through hero photography. The brand elements were developed to add warm home interior cues including wood textures, hand type, and a refined colour palette. Additionally a suite of line illustrations were developed to represent the brand messages, product diagrams and illustrations. Internal office spaces and retail spaces were also developed.