Rimi: Private label packaging
600 products were redesigned for Norwegian private label brand Rimi. The products were designed to blend into their seperate categories, but were also intended to stand out and charm potensial buyers.
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Created at Scandinavian Design Group
Designers: Gøril Torske and Margaret Rynning
Designers: Gøril Torske and Margaret Rynning
Illustration: Gøril Torske
Account manager: Christin Flinstad
Project leader: Line Mevassvik
Published: 2001