Rigoletto was an opera performed by the San Francisco Opera in 2010. The objective of the brief was to create a poster which captured the initial story and essence of the play. The poster design created was a series consisting of three posters which show a progression of information important to the play. Aside from the posters, the campaign also includes an iPad calendar of events along with a digital ticket for the opera house to use in conjunction with printed
tickets, if necessary.