Right Now is a volunteer, not-for-profit media organisation led by young people focused on human rights issues in Australia. They are committed to covering human rights issues through free, accessible, creative and engaging online, print and radio media.
After winning a grant to develop their new website, Right Now engaged BTP. Following a scoping workshop with the RN stakeholders, it became clear that in order to create an online presence, first they must create a visual identity.
After developing a strong typographic logo, BTP worked with local Melbourne illustrator Luci Everett to design a series of abstract collages. The solid circular mark became an interchangeable space for the collages — allowing the final logo to take on ever evolving moods and aesthetics.