As I started with the logo, I wanted to develop an abstract and typographic solution, avoiding literal representations. The contrasting sharp and curved lines reflect the fact that the band plays both rock and country. The six lines allude to guitar strings and the curved shapes bordering the type reflect the country elements. The font choice was kept strong and blocky, as their original typeface had these characteristics.
After the initial logo was designed, the treatment of both the logo and the website is reflecting textural elements such as wood, leather, and metal to best reflect the 'down home' nature of the band and the venues at which they play.
To best adapt to the client's limited budget, a wordpress theme was carefully selected and completely customized with their branding and graphics for a unified branding experience.