The Emvit Ride of Your Life is an online community that gives aspiring and professional riders the chance
to live out their cycling dream, giving them the opportunity to ride and train with the best. We aim to unlock
the true potential of every individual within the community through the sharing of knowledge,
motivating them with group challenges and community support. This community will break the boundaries
of private cycling clubs and give anyone the chance to train and compete with riders everywhere.
The platform will provide the most relevant information on equipment, training and nutrition to the
standards of the very best in South Africa’s cycling community – the MTN Qhubeka team.
to live out their cycling dream, giving them the opportunity to ride and train with the best. We aim to unlock
the true potential of every individual within the community through the sharing of knowledge,
motivating them with group challenges and community support. This community will break the boundaries
of private cycling clubs and give anyone the chance to train and compete with riders everywhere.
The platform will provide the most relevant information on equipment, training and nutrition to the
standards of the very best in South Africa’s cycling community – the MTN Qhubeka team.
Check out the ROYL Facebook page and Twitter account:
LOGO INSPIRATION
ICON
LOGO_HORIZONTAL LOCKUP
LOGO_CENTERED LOCKUP
LOGO_VERTICAL LOCKUP
MOBILE APP DESIGN
BADGES DEVELOPED FOR APP
VECTOR ILLUSTRATION FOR EXPO STAND
3D RENDER OF EXPO STAND
DONE BY CONCEPT G
EXPO STAND LAUNCH
PHOTOGRAPHIC TREATMENT
PHOTOGRAPHS PROVIDED BY TEAM MTN-QHUBEKA
Work done at Owenkessel
Creative Director
Nicola Bower
Senior Art Directors
Beth Hughes, Sunet Willemse
Junior Art Director
Mishka Naidoo
Copywriter
Nic Rossi
10 December 2013
