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Bēhance

Rich Media Advertising

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  • Rich media ad campaign for Stouffer's featuring a math teaser with a interactive game payoff. The goal of the campaign was to create awareness for the branded cause "Let's Fix Dinner" which encourages families to spend more dinner time around the table.

    My role:
    - Ad concept
    - Art Direction
    - Animation
    - Programming
    - Development oversight
    - Campaign management

    View Project:
    http://www.pointroll.com/PointRoll/AdDemo/Nestle/MS_Math_160x600_Exp_DERIVEPd9.asp
  • LIBBY'S Superfoods Campaign

    The goal of this campaign was to create an awareness of the "power" of pumpkin after the holidays as a health benefit and capture user data by encouraging them to register for a free booklet.

    My role:
    - Concepting
    - Art direction
    - Animation
    - Programing
    - Flash Development
    - Campaign management

    View Project:

    http://www.pointroll.com/PointRoll/AdDemo/Nestle/LIBBYS_Pumpkin_SuperFood_300x250_FB_DEMOpd1.asp
  • Stouffer's "Feel Good" Campaign

    Rich Media banner advertisement for Stouffer's. The goal was simply to create awareness of their multi-serve product line by encouraging brand interaction. My solution was creating a Flash based memory game using the product ingredients.

    My role:
    - Concept brainstorming
    - Art direction
    - Animation
    - Game design
    - Programming
    - Development oversight
    - Campaign management

    View project here:
    http://www.pointroll.com/PointRoll/AdDemo/Nestle/FeelGood_728x90_EXP-AOL_DERIVEPd10.asp
  • NTH Swirled Morsel Rich Media Campaign

    Integrated rich media campaign for Nestle Toll House Swirled Morsels. Goal of campaign was to encourage registration through by enticing users with free recipes.

    My role:
    - Art Direction
    - Animation
    - Flash Development
    - Campaign Management

    View Project:

    http://www.pointroll.com/PointRoll/AdDemo/Nestle/Nestle_TlhsMrsls_728x90_FB_Y!_ROS_Custom_Consumer_Direct_Modelingpd1.asp