The Challenge: Design a book, and a big format and small format, by using only
one type face.
The Process: A book about Rice and Ramyeon, the most staple food in Korea.
Rice and Ramyeon are must-have-kitchen-items for Koreans; however, they are
very different from each other. Our ancestors regarded rice as the most precious
food. It is healthy and natural. Ramyeon is a relatively recent invention. It
is artificial and instant food, which is produced in the factory. However due
to its irresistible taste and convenience to cook, it became very popular in
To represent these two contrary characteristics, two mediums were used to
illustrate them. Rice was drawn mostly by pencil, with saturated, calm colors,
while Ramyeon was drawn with vivid colors using a pen.