- Client: Fabio Botte - director of football team "Rhinos" of San Mateo (USA).Task: Creating a logo and corporate identity for the growing popularity of American Football team."Rhinos" - american football club from the city of San Mateo, California. The team was founded in 1989 and was originally called "Rhinos San Mateo", but in 1995, the owners of the club changed its name to the present one. The owner of the club - Fabio Botte. Home stadium is currently under construction in connection with the management decided to do a little rebranding.
According to unofficial data, some sources mention that the grandson of a very famous former player Oakland Raiders training in "Rhinos".Based on the history of the club and its name in the logo are using Rhino. Rhino emphasizes the basic qualities of this young club: strength, incredible aggressiveness and ambition.
- The number "49" on the form of the logo associated with the club "San Francisco 49ers." At the time, the director of the club "Rhinos" quite intensively watched the game Alyn Richard Beals. Ironically, but for his career Alyn Beals has done just 49 touchdowns.
Alyn Richard Beals (April 27, 1921 – August 11, 1993) was a professional American football end/defensive end in the All-America Football Conference and the National Football League. He played six seasons for the San Francisco 49ers.
- Here are two versions of the form teams: home and guest. Form is a supplier company "Nike". When creating a form used only the colors related to the symbolism of the club - black and blue, gray and white.
All colors are present in the symbolism is not randomly selected. Each of them has its own characteristics, the presence of all colors can understand all the features of the football team.
- Black - is a mysterious and unknown. It is associated with darkness, night visions, riot, destruction and death. Black symbolizes the end of all things and the end of the life cycle. But it is black and gives rise to the new. In the darkness of a new life is born. Black - it's the absolute absorption of all the colors, it's peace and quiet. Black absorbs all but give nothing in return. This color tosses challenge to each of us, offering to release his true self from the darkness of the unconscious.Blue - the color of intuition, emotional and spiritual growth. Blue is associated with a clear sky, with the clarity of water. He gives the impression of lightness, airiness and purity. This color is teaching, he is called "the color of truth." Blue is also the color of peace, meditation and inner harmony. He is quiet and calm and is able to assist in resolving any problems.Gray - strives for stability, balance, harmony. He is able to manage emotions, to restore order and stabilize processes. As a team, gray, kind of sanity, rationality, sense of proportion and the ability to solve complex problems.
White - the color of universal awareness, and public recognition. This is a deep resonance of the heart and the mind. Color of divine wisdom, high spirituality, marks the perfection and holiness, purity and goodness, innocence and undefiled, joy, and goodness. It gives strength and energy.
- Below are a couple of elements of corporate identity Football Club.
Form to sign a contract with any ambitious and talented football player. The form contains all the necessary forms for the signing of the contract.
Envelope in which to present a proposal to form a contract or any other information relevant club.
Application on the iPhone or Ipad. This may be a game and the application to view the information about the club, transfers, etc.
Business Card Template Guide. On the card there is an image showing the activity of the head.
- Cap - the leading headwear. Now the cap can be found in the wardrobe of both men, women and children. Even elderly people are increasingly choosing caps.
The club management is planning to create about 4 outlets with branded accessories in San Mateo. And the first on the shelves, huge numbers, just go cap.
- T-shirt - article of clothing, originally referred to an undergarment, but later became used as outerwear. Shirts also planned to sell all branded club stores. To start is scheduled to release two design T-shirts with four different colors. Naturally, this club colors.
- Fabrics for sportswear - it's quite an impressive list of the most different in composition, texture, density, design textile fabrics, which is not surprising: imagine a number of sports, consider the season, the specific conditions for sports, and you'll get spectacular results.Football kit Nike - this is primarily a quality product made from advanced materials that "breathe", they do not absorb moisture, and output it to the surface. In this case, a form of synthetic dries faster than normal, and most importantly, provides comfort during games and workouts.
- After the reconstruction of the stadium football field will be the standard size 120 yards (110 meters) long and 53 1/3 yards (49 meters) wide. Below the picture is a sample plan of printing on the surface of the grass.After the completion of the reconstruction of the stadium is planned that it will look that way. And it will include at least 64,000 spectators. Reconstruction cost about $ 150 million. These are not informed about the architect.
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