There are loads of apps around. Useful ones, and lot less useful ones. In general branded apps are in that least category.
The new Rexona range integrates a new tech called "motionsense" : with this, the more you move, the more it works. Well, there is also an app for that ;)
How does it work ? Easy : the app locates you and finds, sorted by categories, what will soon start around you (movie, theater, concert, guided tour at a museum, etc.) and proposes to guide you to the place you designated.
AD : Astrid Boehm
CR : Romain Gilbert