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Bēhance

  • Concept:
     
    My Brain is constantly questioning, wondering, and rethinking certain issues of life. We constantly judge people around us, according to clothes, hair, and beauty, discarding each others personalities. 
     
    What if we could change your perception about other individuals through seeing them differently. Because we perceive and look with our eyes, I used the shape of a cirle throughout the designs.
     
     
    Business: 
     
    Revision is a abstract business that changes individuals perception of others.
     
    Visual Identity:
     
    My visual Identity developed through exploring different illusion techniques. I tried to create a effect                 that, at first glance looks chaotic, but with our help becomes ordered and clear. This idea was                 portrayed in the interactive business card.
     
    Slogan:          
     
    “We see what you don’t”- was suited to create the effect that we can chang your vision.
     
    I created a pattern of vivid colours that was used as the main VI on the envelope,
    business cards, letterhead complementary slip and brand bag. 
     
    The business card is circular in shape, consisting of two layers of identical printed patterns.
    When these layers are turned , it creates illusion, once aligned the Name: Revision appears.
  • Summary board
  • Envelope
  • Complementary slips
  • Business cards