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Revamp: all things altered anew

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  • Revamp
    all things altered anew
  • Revamp is an environmentally conscious company that sells products made from recycled materials or agricultural waste products. They also sell products that are made from sustainable processes and materials. This is a fictitious company I created for my 2010 BFA project.
  • The logo is a tree in a circle. This was done for several reasons first the tree represents the environment and the circle represents our world, secondly the tree was a revered symbol of druid tradition. Druid tradition and myth is strongly tied to nature; humans take care of and live in harmony with nature. They saw the tree as a uniting force between all the worlds because it's branches reach up to the heavens while its roots reach down to the underworld. This idea of being connected to the whole gamut of life and death was powerful imagery for Revamp; whose main goal is to resurrect dead products making them into new, living products.