Uth Oye! (translated as "Get up!") started as a cause-based clothing company that dedicated a percentage of its profits to funding sustainable projects in Pakistan. Aimed at the youth market, Uth Oye! has a distinct eccentric identity that needed to announce itself in the design of the boutique.
For the Lahore flagship store of the Uth Oye!, I was asked to design signage, murals, and graphics for try-rooms.
Creative direction by Babar Rashid Khan.
Art direction, design & illustrations by Shehzil Malik.