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Restaurant Rebrand

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  • Restaurant Rebrand / Sofia's Pizzeria
  • The goal of this assignment was to choose an existing business identity and rebrand it. I chose my parents' pizzeria, Joseph's. I decided to rename it and give it a fun and approachable visual identity that would more accurately represent its' charm and the friendly, beach location of the restaurant. Here are a selection of pages from the rebranding book I designed for this project.