creative concept and web developing
Client
Neo Interactive is one of the top Hungarian digital advertising agencies where I was a Creative Director.
Neo Interactive is one of the top Hungarian digital advertising agencies where I was a Creative Director.
Brief
Neo decided to rethink the creative concept of their portfolio newsletter to intensify their image awareness on the market in a spectacular and contemporary way.
Message
Get to know Neo more and check out our recent projects we are proud of
Call to action (in a simple edm with only a covered link by a yellow square on black background):
CLICK AND LOOK INSIDE THE CUBE
After clicking the box of Neo opens to show it's treasures on a html5 responsive surface.
The way we were thinking
I got the corporate identity of Neo...
... and made the flat yellow square the central element of the concept as the symbol of the agency. But how is it possible to fill it with content? What can I do with a boring yellow flat square?
Visually the yellow flat square was the base of the process which is the main visual element of the Neo logo.
Visually the yellow flat square was the base of the process which is the main visual element of the Neo logo.
Visually the yellow flat square was the base of the process which is the main visual element of the Neo logo.
Yes. If we twist that 2D square to get a 3D cube then we have a box given the opportunity to fill it with content.
If the cube symbolizes the agency then inside we can get an insight about the life of Neo.
... there are loads of interesting things inside we can share with the market. But how and which structure should we place the content?
The opening cube gives the structural idea of the surface which can be a perfect base of a simple and expandable responsive design template to place or just change contents in the future.
We decided to produce autoplay video contents presenting our projects and happenings. These videos appear in a frame which folds out from the Neo cube making the illusion of the opening 3D cube concept.
Increasing the 3D illusion we placed small levitating cubes and keywords on a layer. The primary role of the keywords is image building to describe the values of the agency relating to the presented project too.
