RESPECT YOUTH: STOP PRESS SEEK TRUTH
This was my bachelor degree final year project, it focussed on looking at the positive endeavours of today's youth in society since there has been a lot of negative media portrayal of the young Britain. There are different elements to the project which all work together; firstly direct mail with a link to the main website, which is sent out to newspaper headquarters to make editors aware of the impact the media has. Once the website is opened there is a social network of positive young people who upload digital media examples of talents or good they do for the community. On the flipside young people are trafficked to the website via a YouTube music video viral, which includes music lyricist Peigh. This is a network of tools that come together to raise awareness of a positive youth movement, through the main tool of social networking.