- Reset it's a PyME (small & medium company) located in México, "it's all about videogames, movies & technology".
I did the identity based in the concept Reset seems like a "meeting point" where everyone can enter and talk about he/she likes and pasionate, then i made a little brief about this, and I resolve with this link which represent the "meeting point".
- The isotype represents the union between the invited and the host, creates a link between what is represented as the symbol of unity in the family, friends, acquaintances, etc.. A link created between the virtual world (namely video games, computers, movies, television, etc.) and the real world as we know it. All this goes hand in hand, because it could not exist without each other, this is where the "meeting" means, because it is coexist in the same time and place.
- After all I take a little time choose the correct typography for the isotype, I selected something "classical" like the Nexa Bold typeface. The result was the logo above, and here are some applications, one this is for me, is the most important, it's the development of an App for the iOS & Android mobile systems, unfortunately not yet seen the light.