The latest campaign imagery for Burberry and Gucci childrens wear have just been launched and it was interesting to see just how much both brands have held on to their heritage... even when it came to the juniors.

Burberry's imagery is essentially British, the colours are warm, but the setting is that old London brickwork and is still a little bleak, if it were not for the lighting.

The Gucci children's shots use very Mediterranean looking children and the key lighting and polished finish are just perfect for the brand.

CMK1's Reset shoot for Summer 2011 is somewhat a combination of both the shoots just mentioned. We tried to go for a interactive setting, and chose children from mixed backgrounds so as to keep the diversity alive in the shots.