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Bēhance

Rescata Tu Mexicano

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  • "rescata tu mexicano" was an application that according to checkins at taquerias and locations related to Mexican culture it showed you how "Mexican" are you, and according to that it  gave you an mexican character avatar: Frida Kahlo, lucha libre wrestler, soup actress etc.
     
    Unfortunately the client thought that the idea went against the ideals of his brand and the app was never developed.
     
    Role: Designer
    Agency: Havas Worldwide Mexico
    Avatar Illustration bypogo