The aim was to produce a range of visually appealing package designs for reptile foods taking into consideration package shape, size, colour , illustration style and/or typography of what suits the purpose and of what would attract customers to purchase this product.

The solution was to be creative, appropriate and must be focused on stylish and contemporary illustrations for a clear and visually communicative understanding for the customer.

The target audience is focused towards young adults ages 18-30 who keep pet reptiles or would like to keep a pet reptile but doesn’t like the idea of having to feed them live food. A lot of squeamish people avoid owning pet reptiles due to the fact that the must be fed live foods. What makes this product better is that this reptile food is dried and includes just as much nutrients and goodness as the live food does. Read Less