Repackaging; Jujubes Candy
Reason to redesign
Jujubes Candy had been selling for over a hundred yearssince 1869. I choose to redesign this brand to give a new, more distinctive,and fresh image.
Redesign objective
- Develop a clean, simple, accessible look toreflect and promote the new positioning of Jujubes Candy in stores, along withan interesting visual identity that communicates an element of fun.
- Eliminate some of the negative usage of the oldpackaging such as resealable and standable.
- I still use the green to connect back to the oldpackage but play more with the hues of green instead of one flat color.
Jujubes Candy had been selling for over a hundred yearssince 1869. I choose to redesign this brand to give a new, more distinctive,and fresh image.
Redesign objective
- Develop a clean, simple, accessible look toreflect and promote the new positioning of Jujubes Candy in stores, along withan interesting visual identity that communicates an element of fun.
- Eliminate some of the negative usage of the oldpackaging such as resealable and standable.
- I still use the green to connect back to the oldpackage but play more with the hues of green instead of one flat color.
Original Package
