We re-branded Rent the Runway, an innovative service for renting designer dresses and accessories. An acclaimed disrupter… Read More
IT STARTS WITH A DRESS
We re-branded Rent the Runway, an innovative service for renting designer dresses and accessories. An acclaimed disrupter of the fashion space, Rent the Runway uniquely democratizes access to luxury, and allows women to express style beyond budget.
Red Antler first met co-founders Jennifer Hyman and Jennifer Fleiss when they approached us to launch a new site edition, Our Runway. Together we built a platform to provide a place for real women to share their own red carpet moments with the world.
The site drew an overwhelming level of participation and broke down traditional fashion stereotypes by celebrating women of all shapes and sizes. Inspired by the happiness and confidence exuded by this community, we were asked to take the entire Rent the Runway brand a step further.
Our re-brand focused on putting the power of fashion in everyone’s hands, and aimed to connect Rent the Runway on an emotional level to its audience. We developed a fresh brand identity system and confident messaging to emphasize an empowered level of happiness at the brand's core. Read Less